Since launching Google Play (née Android Market) in 2008, Google has never made a change to the US store that it didn’t want to make—until now. Having lost the antitrust case brought by Epic Games, Google has implemented the first phase of changes mandated by the court. Developers operating in the Play Store will have more freedom to direct app users to resources outside the Google bubble. However, Google has not given up hope of reversing its loss before it’s forced to make bigger changes.
Epic began pursuing this case in 2020, stemming from its attempt to sell Fortnite content without going through Google’s payment system. It filed a similar case against Apple, but the company fell short there because it could not show that Apple put its thumb on the scale. Google, however, engaged in conduct that amounted to suppressing the development of alternative Android app stores. It lost the case and came up short on appeal this past summer, leaving the company with little choice but to prepare for the worst.
Google has updated its support pages to confirm that it’s abiding by the court’s order. In the US, Play Store developers now have the option of using external payment platforms that bypass the Play Store entirely. This could hypothetically allow developers to offer lower prices, as they don’t have to pay Google’s commission, which can be up to 30 percent. Devs will also be permitted to direct users to sources for app downloads and payment methods outside the Play Store.